Viewbotting is a form of invalid traffic in which pieces of automated software (bots) are used to view streaming videos or live streams in order to artificially boost the view count. ![]() What is viewbotting? A Twitch streamer accidentally exposes himself using viewbotting software. These bots are cheap and easy to use, and for unscrupulous streamers, the reward often outweighs the risk. In the shadow of the billion-dollar streaming industry is a booming marketplace for fake views generated by view bots and viewbotting services. In this online economy, views are money, and where money goes, fraud often follows. ![]() ![]() Those extraordinary viewership numbers have enticed other media giants to enter the market–YouTube, Facebook, and Instagram all now offer live-streaming capability. Twitch, the predominant live streaming platform, has grown from approximately 500,000 concurrent viewers in 2016, to over 2.76 million concurrent viewers in 2021, and amassed over 24 billion hours watched in 2021. ![]() Over the past decade, live streaming has gone from a niche platform for gamers to a cultural phenomenon and streamers have gone from microcelebrities to household names with follower counts surpassing the biggest names in Hollywood.
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